The India Australia Business & Community Alliance (IABCA) has announced the finalists for the 2024 IABCA Awards, which celebrate outstanding achievements and contributions to fostering the bilateral relationship between India and Australia.

I’m excited to share that Marquis Marketing has been nominated under the “IABCA Excellence in Trade & Investment” category. This category specifically acknowledges organisations and projects that have played a pivotal role in generating substantial trade and investment opportunities between India and Australia. Building new markets, such as India, creates opportunities for business growth and staff development.

With the enactment of the Australia-India Economic Cooperation and Trade Agreement (ECTA) in late 2022, we identified India as a promising new market, making it its primary focus for 2023.

Following extensive research and fruitful discussions with local partners, we successfully solidified a strategic partnership with a major Indian Distributor. This expansion shows that our company and the macadamia industry are stable, vibrant and regaining value. Our efforts culminated in September 2023, when we achieved a historic milestone with the first shipment of our premium macadamias to India under the new Trade Agreement. Our inaugural shipment arrived in India for the Australian Macadamia Festival, held from September 30 to October 14 2023, in Mumbai, where we played a pivotal role as a key supplier.

Since then, we’ve been pleased to witness our premium nuts making their mark in select Indian stores. Winning a new market is undoubtedly a challenging feat, but we are confident that our small, nutrient-packed nuts will soon secure a permanent place in the hearts and pantries of Indian consumers.